Laura Mercier

Mar 2025

Laura Mercier’s Bronze Color Infusion campaign introduces a comprehensive look at the brand’s bronzer range, emphasizing inclusive shade matching across diverse skin tones. Photographed by Lara Jade with casting by Clare Rhodes, the imagery centers on macro portraits that detail the cosmetic finish and texture of the product. The series utilizes a clean aesthetic, focusing on both the powder compacts and the application process. The project incorporates educational elements, using clear typographic guides and directional cues to demonstrate contouring techniques. By combining polished commercial portraiture with instructional overlays against a minimal studio backdrop, the campaign provides a functional guide to the Bronze Color Infusion line.

Vertical, Commercial, Clean

Cosmetics

Advertising Campaign