Laura Mercier

Mar 2025

Laura Mercier’s Bronze Color Infusion campaign introduces a multi-shade approach to bronzing, highlighting the brand’s focus on inclusive cosmetic ranges. The imagery features a grid-based display of diverse models, with each portrait paired with a specific bronzer shade, ranging from Sainte-Croix to Sainte-Martin. Photographed by Lara Jade with casting by Clare Rhodes, the project employs a clean and polished commercial aesthetic. The photography utilizes macro compositions and studio lighting to emphasize skin texture and the finish of the powder compacts. A supplementary instructional asset demonstrates application techniques through directional guides, maintaining a minimal studio environment to keep the focus on cosmetic performance.

Vertical, Commercial, Clean

Cosmetics

Advertising Campaign