Lanvin
"Summer Stories" 2023 Ad Campaign
Jun 2023
The Lanvin Summer Stories 2023 ad campaign serves as a masterclass in editorial minimalism, stripping away the superfluous to place the heritage brand's latest collection under a clinical, high-fashion lens. Under the creative direction of Lanvin, the series relies on a deliberate interplay between clean lines and raw, tactile luxury. Photographer Senta Simond captures the collection with a refined sensibility, utilizing both studio strobe and natural light to emphasize the structural integrity of the garments. Whether showcasing a sculptural cat-handled handbag or a floor-length beaded gown, the imagery favors a neutral, off-white studio backdrop that allows for an unflinching focus on fabric textures and accessory details. Stylist Ludivine Poiblanc curates a wardrobe that balances architectural tailoring with moments of vibrant color, such as an orange pleated mini dress that pops against the muted environment. Casting director Arthur Méjean assembles an eclectic ensemble—including Apolline Rocco Fohrer, Awwal Adeoti, and Suzune Oda—whose neutral, direct gazes anchor the portrait-heavy compositions. The campaign reads as a cohesive, polished narrative that moves beyond traditional commercial photography, instead leaning into the intersection of lifestyle and editorial prestige. By prioritizing soft, even lighting to highlight everything from geometric cross-stitch knitwear to intricate crystal jewelry, the project successfully defines the Lanvin aesthetic as both contemporary and timelessly sophisticated within the broader luxury fashion houses landscape.
Editorial, Commercial
Studio strobe, Natural light
Luxury Fashion Houses, Fashion
