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BrandLanvin
Project"Summer Stories" 2023 Ad Campaign
Close-up portrait of model Awwal Adeoti wearing a patterned black knit sweater against a plain white background for Lanvin.

Lanvin "Summer Stories" 2023 Ad Campaign 2023

Associated creatives

Lanvin
LanvinLanvin Creative Director
Senta Simond 
Senta Simond Photographer
Apolline Rocco Fohrer
Apolline Rocco FohrerModels
Awwal Adeoti
Awwal AdeotiModels
Suzune Oda 
Suzune Oda Models
Ludivine Poiblanc
Ludivine PoiblancStylist
Arthur Méjean
Arthur MéjeanCasting Director

Tags

awwal adeotiblack manman in black sweaterpatterned knit sweaterknit sweaterblack crewneck sweatercrewneck sweater

Description

Model Awwal Adeoti appears in a close-up portrait for Lanvin's Summer Stories 2023 advertising campaign, photographed by Senta Simond with styling by Ludivine Poiblanc. He wears a black knit crewneck sweater detailed with an intricate repeating geometric floral motif in white and soft pink. Lit with clean, soft studio light against a minimalist off-white seamless background, the composition is centered and frontal. The Lanvin brand logo is prominently featured in black serif typography along the upper margin.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Pure White (20%)

Background

White Seamless

Context

Advertising Campaign