Model wearing a long coat walking on a city street in a black and white fashion campaign image

Model wearing a belted cream coat posing against a dark panel background for Lafayette 148

Model in houndstooth jacket and black trousers walking on a cobblestone street by white columns.

Model standing next to a textured chair wearing a dark patterned top and matching skirt in a studio setting

Model wearing a black leather shirt standing against a neutral studio background

Model wearing white button-down shirt and black skirt against a plain white studio background

Model in black turtleneck sweater pulling the collar up near her face against a dark grey seamless studio backdrop

Model in black buttoned jacket holding a large dark handbag against a grey studio background

Model wearing a long black textured coat and black boots standing in an interior space with large artworks on the wall.

Model in a cream wrap coat and black boots standing against a dark tiled wall for Lafayette 148 Fall 2024 campaign

Black woman wearing a black sleeveless dress and heels laughing against a light studio wall with sculptural props.

Lafayette 148 Fall 2024 Ad Campaign 2024

About

The Fall 2024 ad campaign for Lafayette 148 stands as a masterclass in editorial minimalism, grounding high-end luxury fashion in a narrative of metropolitan sophistication. Through the lens of photographer Amit Israeli, the campaign channels a deliberate, architectural energy, seamlessly blending urban lifestyle photography with the precision of studio portraiture. Creative Director Emily Smith orchestrates a visual language defined by clean lines, heavy fabric textures, and a deliberate absence of clutter, allowing the garments—ranging from structured wool coats to sleek leather separates—to command full attention. The imagery, which includes both high-key studio strobe compositions and atmospheric natural light outdoor shots, utilizes a restrained color palette that emphasizes the tactile nature of the collection. The inclusion of models Conie Vallese, Mathilde Brandi, Liisa Winkler, and Isha Senghor brings a dynamic, composed energy to the frame, as they navigate spaces ranging from cobblestone city intersections to gallery-like interior voids. By prioritizing a cinematic approach, the project avoids the noise of traditional advertising, instead favoring a subtle, refined aesthetic that highlights the brand’s commitment to modern elegance. The resulting series reads as an intimate study of form and proportion, perfectly capturing the interplay between the human subject and the structural environments they inhabit, ensuring the collection resonates as a cornerstone of contemporary style for the discerning luxury consumer.