Lafayette 148

Sep 2023

Lafayette 148 defines the season with its Fall 2023 ad campaign, a sophisticated exploration of luxury fashion that prioritizes tactile richness and quiet confidence. Featuring actress Maggie Gyllenhaal, the campaign leans into a scholarly, refined aesthetic that mirrors the label’s commitment to timeless tailoring. Under the creative direction of Emily Smith, photographer Jody Rogac captures the collection with a deliberate, editorial minimalism. The imagery, defined by high-contrast black and white palettes and soft natural light, emphasizes the fine-check wools, structured grey suits, and voluminous faux furs that anchor the brand’s seasonal identity. By situating Gyllenhaal in intimate, art-filled interiors at a private townhouse in Brooklyn, the campaign avoids the artifice of high-fashion spectacle in favor of a portrait-focused narrative that feels grounded and authentic. Stylist Sandra Amador works in tandem with hair stylist Renato Campora and makeup artist Daniel Martin to cultivate a clean, intentional look that underscores the architectural lines of the garments. From the textured depth of the clothing to the subtle interaction between the subject and her curated, minimalist surroundings, the project reads as a study in poise. This series successfully bridges the gap between commercial appeal and artistic portraiture, delivering a polished, cinematic vision that resonates with the intellectual sensibility inherent to the Lafayette 148 brand DNA.

Editorial, Vertical

Natural light

Luxury Fashion Houses, Fashion