Lacoste, Zalando: Let's Be Honest

Feb 2022

The 'Let's Be Honest' campaign, a collaboration between Lacoste and Zalando, explores a narrative sequence defined by clean aesthetics and cinematic movement. The project focuses on a series of vignettes featuring a young woman as she navigates both an urban landscape and a minimalist interior environment. Produced by 100% with creative direction from ZMS CREATIVE, the work utilizes live-action techniques to emphasize expressive character moments. The visual language relies on natural light and an analogue film aesthetic, grounding the high-street fashion presentation in a stark, intentional atmosphere. Sound design and composition for the project were provided by King Lear, with production services managed by Western Productions.

Horizontal, Cinematic, Clean

Analogue / film, Natural light

Clear Sky

Advertising Campaign, Brand Film / Corporate Video