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  • ·Lacoste Novak campaign video featuring Novak Djokovic

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This video piece for the Lacoste project Novak features professional tennis player Novak Djokovic against a clean light blue backdrop. Djokovic is dressed in white athletic wear, specifically a white polo shirt and trousers. Throughout the sequence, he lifts and drapes a gold-trimmed tennis net around his shoulders, creating a sculptural composition that merges athletic imagery with high-fashion presentation. The lighting is bright and even, highlighting the textures of the woven net and the clean lines of the apparel.