Lacoste presents L'original, a cinematic commercial directed by agency Dissidence. The film moves through a series of vignettes, grounding the iconic polo shirt within intimate, character-driven settings including a restaurant, a Parisian rooftop, and a swimming pool.
Employing a live-action technique, the narrative blends quiet reflection with deliberate, stylish movement. The visual language favors a warm, earthy palette and atmospheric lighting, emphasizing the architectural quality of the scenes.
