Lacoste: L'original
Brand
Date
Oct 2025
Description
Lacoste presents L'original, a cinematic commercial directed by agency Dissidence. The film moves through a series of vignettes, grounding the iconic polo shirt within intimate, character-driven settings including a restaurant, a Parisian rooftop, and a swimming pool. Employing a live-action technique, the narrative blends quiet reflection with deliberate, stylish movement. The visual language favors a warm, earthy palette and atmospheric lighting, emphasizing the architectural quality of the scenes.
Style
Horizontal, Cinematic, Warm, Earthy
Industries
Color
Pure White
Forest Green
Jet Black
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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