Description

This commercial video for Lacoste titled L'original, created by agency Dissidence, presents a cinematic sequence of vignettes featuring a man with dark hair in various settings including an indoor swimming pool, a Parisian rooftop at night, and a restaurant. The visual narrative combines intimate bedroom scenes with sweeping architectural views, showcasing the subject in a white polo shirt, dark trousers, and a green bomber jacket. The colour grading is moody and atmospheric with natural and warm interior lighting accents, creating an elegant mood. The video moves fluidly between dialogue-free moments of connection, quiet reflection, and stylish movement.