Lacoste presents the Trade Plan FW24 collection, a campaign focusing on the brand's classic knitwear and polo shirts. The imagery highlights a minimalist studio aesthetic, utilising soft, directional natural light to emphasise the texture and fit of the seasonal apparel.
Photographer Linus Morales captures a series of vertical portraits and group shots, featuring models including Duncan Yair and Thom Voorintholt. Casting for the project was led by Chouaib Arif, maintaining a clean commercial look across the collection of wardrobe staples.
