For the Summer 2024 collection, Lacoste leans into a relaxed aesthetic, captured by photographer Ivan Ruberto. The campaign imagery highlights the intersection of sportswear and poolside leisure, focusing on vibrant primary colors and textured accessories.
The series features editorial compositions and vertical framing that emphasize the collection's geometric patterns and athletic staples. Styling by Juliette Da Luz works with natural light and golden hour tones to establish the seasonal mood across both accessory and lifestyle shots.
