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Red patterned swimwear and a small red pouch hanging from a beach umbrella pole with a red towel draped behind.

Lacoste Lacoste Summer 2024 by Ivan Ruberto 2024

Associated creatives

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Description

This image for the Lacoste Summer 2024 campaign, photographed by Ivan Ruberto with styling by Juliette Da luz, features vibrant poolside accessories and swimwear. A patterned red and dark blue bikini top and matching strings hang alongside a small red zippered pouch bearing the Lacoste crocodile logo. The items are suspended from the pole of a green-and-white striped beach umbrella, with a textured red beach towel draped in the background under natural daylight. The composition utilizes close-up framing and rich primary colors to highlight the summer accessories.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Swimwear

Color

Crimson (60%)
Navy (40%)

Context

Advertising Campaign, Lookbook