La Colombe
Must Be the Coffee
Brand
ProjectMust Be the Coffee
Date
Jun 2026
Description
La Colombe captures the daily rhythm of Philadelphia in their commercial campaign, 'Must Be the Coffee'. The project presents a series of cinematic portraits, shifting between the technical processes of roasting coffee and the local character of city life, from row house steps to quiet street corners. Developed by Uncommon New York, the campaign utilizes a gritty visual language to document local residents and workers. The film leans into natural lighting and a warm, desaturated color palette to build its narrative, employing live-action techniques to root the brand firmly within its urban setting.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Analogue / film
Industries
Beverages
Color
Jet Black
Beige
Burgundy
Background
Street
Context
TVC / TV Commercial
Associated creatives
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