La Colombe: Must Be the Coffee
Brand
Date
Jun 2026
Description
La Colombe's 'Must Be the Coffee' is a cinematic portrait of Philadelphia, tracking local life and coffee culture through a series of urban observations. Produced by agency Uncommon New York, the commercial video juxtaposes the mechanical process of roasting beans with the faces and daily routines of city residents. The film leans into a raw aesthetic, using natural lighting and desaturated color palettes to ground the narrative in its environment. The edit moves from row house steps to close-up character studies, highlighting the connection between the brand's production and the local community.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Analogue / film
Industries
Color
Jet Black
Beige
Burgundy
Background
Street
Context
TVC / TV Commercial
Associated creatives
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