DDB NY, Agency / Creative,

About

This stop-motion animated commercial created for Kroger features stylized claymation characters demonstrating community outreach and food donation programs. The narrative transitions between school lunch scenes and grocery store interactions at a Kroger checkout counter. Characters engage with point-of-sale donation screens and branded packaging highlighting the Zero Hunger Zero Waste initiative. The visual style utilizes warm lighting, detailed miniature props, and vibrant character designs. The production reflects community support and charitable giving campaigns.