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Brand
KitchenAid
ProjectI Love the Racks

KitchenAid I Love the Racks 2025

Associated creatives

Whirlpool Corporation - WoW Studios
Whirlpool Corporation - WoW StudiosAgency / Creative
Dictionary Films
Dictionary FilmsProduction
Cutters Studios
Cutters Studios
Flavor
FlavorPost Production / VFX
Barking Owl
Barking OwlMusic / Sound
Another Country
Another CountryMusic / Sound

Tags

bald manman in red sweaterred turtleneck sweaterdishwasherkitchenaid dishwasherkitchen appliance

Description

This commercial video for KitchenAid titled I Love the Racks features a social gathering at a party where a bald man with a mustache wearing a red turtleneck sweater interacts with guests. The scene cuts to a kitchen setting where plates with printed text are unloaded from a gleaming stainless steel dishwasher. The dishwasher's interior glows brightly, highlighting its racks and cleaning performance. The video combines warm party lighting with sleek appliance close-ups, creating an engaging narrative directed by WoW Studios and produced by Dictionary Films.