Kia: Drive-Up (Original Music)
Brand
Date
May 2025
Description
Kia leans into the versatility of its SUV range with the Drive-Up campaign, an automotive project capturing a desert anniversary celebration. The spot focuses on outdoor exploration, utilizing cinematic lighting to frame vehicles as they navigate rugged, rocky terrain. The production highlights the integration of vehicle-powered projection technology, creating a distinct visual centerpiece against the natural landscape. David & Goliath led the agency and creative direction, with the project featuring original music by The Crystal Creative.
Style
Horizontal, Cinematic, Warm
Industries
Background
Desert
Context
TVC / TV Commercial
Associated creatives
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