Kia Drive-Up (Original Music) 2025

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This commercial video for Kia titled Drive-Up showcases various SUVs driving through a rugged desert landscape with rocky formations. The campaign features cinematic lighting and sweeping shots of vehicles navigating dusty terrain, highlighting outdoor adventure capabilities. Family members gather in the desert setting for an anniversary celebration, utilizing vehicle-powered projection technology to display vintage photographs on a rock face. The production features music by The Crystal Creative and agency work by David and Goliath.