KFC Canada: RIP Eulogy
Brand
Date
Jul 2023
Description
KFC Canada bids farewell to its legacy side dish in this humorous spot, RIP Eulogy. The film leans into cinematic framing and low-key, chiaroscuro lighting to depict a somber funeral service, trading a traditional setting for a casket filled with french fries. The commercial, produced by agency Courage, pivots away from the previous product offering by leaning into a bold, direct narrative. The live-action technique emphasizes the shift in menu strategy through a clean, stark aesthetic.
Style
Humorous, Horizontal, Cinematic, Clean
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Pure White
Crimson
Background
Theatre
Context
TVC / TV Commercial
Associated creatives
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