KFC Canada bids farewell to its legacy side dish in this humorous spot, RIP Eulogy. The film leans into cinematic framing and low-key, chiaroscuro lighting to depict a somber funeral service, trading a traditional setting for a casket filled with french fries.
The commercial, produced by agency Courage, pivots away from the previous product offering by leaning into a bold, direct narrative. The live-action technique emphasizes the shift in menu strategy through a clean, stark aesthetic.
