KFC Canada

Apr 2023

KFC Canada explores a tense, humorous scenario in this 'Elevator' project, a short-form spot captured through the lens of a security camera. The film features an elderly man in an elevator who finds himself increasingly frustrated by the confines of the space, eventually lashing out at the interior walls before the scene concludes. Crafted with a distinct lo-fi, VHS aesthetic, the piece utilizes desaturated tones and simulated scan lines to replicate the look of archival CCTV footage. The creative direction, handled by Courage, leans into vertical framing and cinematic slow motion to build a narrative around a singular, contained moment of character-driven action.

Vertical, Action, Cinematic, Desaturated

VHS / lo-fi, Slow motion

Fast Food

Hallway

TVC / TV Commercial