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Brand
KEY
ProjectFunfair

KEY Funfair 2025

Associated creatives

Studio AKA
Studio AKAProduction
McCann Manchester
McCann ManchesterAgency / Creative

Tags

animated fairground charactersanimated charactersfairground charactersfairground ridecarousel2d animation

Description

This animated commercial piece titled Funfair for KEY was produced by Studio AKA with agency support from McCann Manchester. The 2D illustrated video features charming hand-drawn characters exploring classic fairground attractions like a planetary carousel, bumper cars, and game stalls. The minimalist artistic style utilizes clean line work, pastel tones, and subtle watercolor textures against off-white backgrounds. Characters of various ages are depicted smiling and engaging in playful outdoor activities with whimsical props like giant teddy bears and cotton candy. The fluid line animation style brings a nostalgic, lighthearted energy to the brand's financial services message.