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Kerrygold

Made the Kerrygold Way - St. Patrick's Day, Made the Irish Way
Brand
Kerrygold
ProjectMade the Kerrygold Way - St. Patrick's Day, Made the Irish Way
Date

Mar 2026

Description

This campaign for Kerrygold, titled 'Made the Kerrygold Way,' spotlights the brand's heritage through a cinematic exploration of Irish culinary traditions. The film features chef JP McMahon, moving from expansive coastal landscapes into the intimate setting of a home dinner party to emphasize the connection between Irish terrain and hospitality. The production, led by agency BBDO Chicago with production by Ben Conway, utilizes drone footage to capture the lush Irish countryside before shifting to a warm, interior aesthetic. The piece highlights Kerrygold Pure Irish Butter within a domestic food service context, leaning into earthy color tones and a live-action technique to ground the visual storytelling.

Style

Horizontal, Cinematic, Warm, Earthy

Techniques

Drone footage

Industries

CPG / Packaged Food

Color
Camel
Pure White
Jet Black
Background

Living Room

Context

Advertising Campaign, TVC / TV Commercial

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