Kerrygold

Mar 2026

Kerrygold’s St. Patrick’s Day campaign highlights the preparation of a traditional Irish hotpot through a lens of craft and natural texture. The project, developed by agency partner BBDO Chicago with production by Ben Conway, transitions from sweeping drone footage of the Irish countryside into the intimate mechanics of a home kitchen. Utilizing warm interior lighting and cinematic framing, the spot focuses on the sensory details of the cooking process—from slicing butter to the final assembly of ingredients in a cast-iron skillet. The work emphasizes the tactile qualities of the food throughout, maintaining a focus on the heritage and preparation methods associated with the brand’s offerings.

Horizontal, Cinematic, Warm

Natural light, Drone footage

CPG / Packaged Food

St. Patrick's Day

Kitchen

Advertising Campaign, TVC / TV Commercial