Kaplan
2022
Brand
Project2022
Date
Jan 2025
Description
Kaplan presents a promotional campaign highlighting the versatility of its digital learning platforms. The film follows a diverse group of students as they navigate academic work across varied environments, from bustling public transit and cafes to quiet domestic spaces. Directed by the team at AdSmart from Sky, the project leans into a cinematic, live-action technique to showcase the integration of online study into daily life. The narrative emphasises accessibility through candid, warm-toned sequences and naturalistic compositional framing.
Style
Horizontal, Commercial, Cinematic, Warm
Industries
Apps & Digital Platforms
Context
TVC / TV Commercial
Associated creatives
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