K-Way

FW25

Brand

K-Way

ProjectFW25

Date

Aug 2025

Description

K-Way presents its FW25 collection through a series of studio-based campaign and lookbook imagery. The work highlights the brand’s technical outerwear and functional design elements, featuring a mix of hooded waterproof jackets, quilted puffers, and layered knitwear. Photographer Anne Piqué captures the collection against a clean, white seamless background, utilizing soft studio lighting to emphasize textile textures and minimalist silhouettes. Fashion stylist Clémence Cahu underscores the functional aesthetic through layered styling, while hair stylist Mélissa Rouillé and makeup artist Marie Guillon contribute to a refined, natural presentation. This editorial project employs a consistent visual language centered on editorial composition and minimalist staging.

Style

Vertical, Clean, Editorial

Techniques

Soft Light

Industries

Outdoor & Performance Apparel

Background

White Seamless

Context

Lookbook