K-Way

FW25

Brand

K-Way

ProjectFW25

Date

Aug 2025

Description

K-Way presents its FW25 collection through a series of studio-based lookbook and campaign imagery. The project focuses on the functional design and technical textiles of the brand's latest outerwear, utilizing a minimalist aesthetic to highlight layered silhouettes and signature details like striped zipper trim. Photographed by Anne Piqué with fashion styling by Clémence Cahu, the imagery adopts an editorial approach. The composition centers on clean, white seamless backgrounds and soft, diffused lighting to emphasize the textures of padded vests, waterproof jackets, and knitwear. Hair styling by Mélissa Rouillé and makeup by Marie Guillon maintain a natural, restrained finish across the subjects, reinforcing the collection's clean and contemporary outdoor appeal.

Style

Vertical, Clean, Editorial

Techniques

Soft Light

Industries

Outdoor & Performance Apparel

Background

White Seamless

Context

Lookbook