K-Way presents its FW25 collection through a series of studio-based portraits that highlight the brand’s focus on functional design and technical outerwear. Shot against clean, high-key white backgrounds, the campaign emphasizes the layered textures of the collection, from quilted puffers and waterproof jackets to earth-toned knitwear.
Photographer Anne Piqué captures the garments through a minimalist lens, utilizing soft, diffused lighting to define the silhouettes and functional details, such as the signature striped zip trim. Fashion editor and stylist Clémence Cahu drives the aesthetic, pairing modern outdoor apparel with neutral trousers and tactile fabrics to create a cohesive editorial narrative.
Completing the production, hair stylist Mélissa Rouillé and makeup artist Marie Guillon contribute a restrained, natural finish to the subjects. The project leans into minimalist editorial and commercial styling to present the seasonal range.
