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  • ·K-Way FW25 Outdoor Hooded Jacket Campaign
Brand
K-Way
ProjectFW25
Smiling woman with windswept dark hair wearing an olive green hooded jacket and purple knit collar against a white background.

K-Way FW25 2025

Associated creatives

Anne Piqué
Anne PiquéPhotographer
Clémence Cahu
Clémence CahuFashion Editor/Stylist
Mélissa Rouillé
Mélissa RouilléHair Stylist
Marie Guillon
Marie GuillonMakeup Artist

Tags

smiling woman in olive jacketwoman in olive green jacketwoman in rain jacketsmiling womanolive green hooded jacketolive green jacketgreen hooded jacketgreen rain jacketwaterproof jacketperformance jackethooded rain jacket

Description

A smiling young woman with windswept dark hair is captured in a close-up portrait for the K-Way FW25 campaign. She wears an olive green hooded waterproof jacket with a high collar, revealing a lavender knit sweater underneath. Shot against a bright, minimalist white studio backdrop, the composition uses soft directional lighting that accentuates her cheerful expression and the clean texture of the technical outerwear.

Style

Vertical, Commercial, playful, Clean

Techniques

Soft Light

Industries

Outdoor & Performance Apparel

Color

Olive (60%)
Jet Black (20%)

Background

White Seamless, Residential Building

Context

Advertising Campaign