Nike: Jungle Pack
Brand
Date
Oct 2026
Description
Nike introduces the Jungle Pack collection through a cinematic commercial spot, blending nature-inspired aesthetics with product-focused storytelling. The project leans into a moody atmosphere, utilising a forest setting to showcase the athletic sneakers. The film features intricate animation and VFX to transform a swarm of colourful butterflies into the product silhouette. With music and sound design by Swell Sound, the piece prioritises textural details and a gritty visual finish.
Style
Horizontal, Cinematic, Warm, Gritty
Techniques
Animation, VFX / visual effects
Industries
Color
Royal Blue
Golden Yellow
Pure White
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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