Joyce Shi

Aug 2024

Joyce Shi develops a comprehensive brand identity system rooted in meticulous graphic design and editorial layout principles. The project explores the intersection of minimalism and tactile communication, utilizing clean white paper stock as a canvas for dense, structured typography and geometric motifs. Across a series of booklets and publication spreads, the design incorporates precise sans-serif formatting alongside subtle emboss and deboss techniques. The work leans into high-contrast monochrome aesthetics, punctuated occasionally by expressive serif lettering and gradient-layered graphic elements. By prioritizing generous negative space and clear typographic hierarchies, the project demonstrates a disciplined approach to contemporary corporate identity and print media.

Horizontal, Clean, Minimalist

Typography

Editorial