Joyce Shi Brand Identity 2024

Description

An open book lies flat against a solid black background, displaying minimalist typographic design across its white paper pages. The right page features the phrase Type as a way of seeing centered near the top above a small parenthetical character. The left page shows faint, muted columns of text printed in a clean sans-serif font. The layout emphasizes generous negative space and stark contrast between the bright white paper and the dark surround.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Background

Solid Colour

Context

Editorial