Jones: Melt
Brand
Date
Nov 2024
Description
The music video for Melt by Jones frames a central performance within a sparse, high-ceilinged art gallery. The composition leans into a minimalist aesthetic, utilizing the raw texture of concrete and clean white walls to focus attention on the movement and styling of the lead talent. Directed by Visie Admin with production led by Bullion Productions, the piece employs smooth panning and ambient lighting. The cinematography prioritizes a cinematic, live-action technique to capture the performance within the gallery space.
Style
Vertical, Cinematic, Clean, Minimalist
Industries
Color
Cream
Background
Gallery
Context
Music Video
Associated creatives
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