FedEx: Next
Brand
Date
Nov 2024
Description
FedEx presents Next, a commercial project produced by Bullion Productions. The film navigates global commerce through surreal visual storytelling, tracing a path through diverse environments ranging from a tactile workshop to an expansive desert landscape. The production leans into playful movement, featuring a transition through a purple chute into a saturated, rhythmic sequence. The film employs live-action technique paired with VFX / visual effects to create atmospheric transitions, utilizing varied lighting setups to bridge the distance between industrial warehouses and wide-open vistas.
Style
Vertical, Commercial, playful
Techniques
VFX / visual effects
Industries
Color
Pure White
Royal Blue
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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