John Frieda Violet Crush 2026

About

This vertical video campaign for John Frieda features a blonde woman navigating a busy morning during an interstate move. After noticing her hair looking brassy in the mirror, she incorporates the John Frieda Violet Crush haircare range into her quick shower routine. The footage captures candid moments in a domestic bedroom and bathroom setting, highlighting the purple shampoo and conditioner tubes. Natural morning light filters through the interior spaces, complementing the soft pink and neutral color palette. The video emphasizes fast, effective self-care and toning solutions for blondes.