Joe Brown

Jan 2025

Joe Brown presents its Autumn/Winter 2024 campaign, a fashion-led production that captures a spirited road trip through winding rural landscapes. The film shifts between expansive aerial perspectives and intimate moments, highlighting a seasonal collection that features leather jackets, outerwear, and patterned dresses. Developed in collaboration with AdSmart from Sky, the campaign channels a sense of spontaneous adventure through a cinematic lens. The execution leans into golden hour aesthetics and naturalistic warmth, utilizing drone footage and analogue-inspired film techniques to frame the high street fashion narrative against a backdrop of open fields and rural architecture.

Horizontal, Cinematic, Warm, Golden Hour

Analogue / film, Drone footage

High Street Fashion

Street

Advertising Campaign, Brand Film / Corporate Video