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Joe Brown: a w 2024 campaign

Date

Jan 2025

Description

The Autumn/Winter 2024 campaign for Joe Brown captures a spirited road trip through winding rural landscapes. Developed by AdSmart from Sky, the film focuses on a curated selection of patterned dresses, leather jackets, and outerwear displayed across diverse settings, from rustic stone houses to open fields. The cinematography leverages warm, golden lighting to ground the narrative in a seasonal palette. Utilizing drone footage and cinematic framing, the production leans into an analogue film aesthetic that prioritizes live-action movement.

Style

Horizontal, Cinematic, Warm, Golden Hour

Techniques

Analogue / film, Drone footage

Color
Crimson
Jet Black
Camel
Background

Street

Context

Advertising Campaign, Brand Film / Corporate Video

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