JOAN Creative
Brand Identity
Brand
ProjectBrand Identity
Date
Feb 2024
Description
JOAN Creative presents a comprehensive brand identity system that translates its agency ethos into a cohesive visual language. The project spans physical installations, printed collateral, and motion-led digital assets, anchored by a minimalist aesthetic and a monochromatic palette. Techniques such as 3D render/CGI and kinetic typography define the motion graphics, which lean into high-contrast layouts and clean, structural transitions. The physical identity is supported by tactile elements including emboss & deboss print production and custom neon signage, maintaining visual consistency across both office environments and diverse digital media.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Motion Graphics
Color
Jet Black
Pure White
Context
Brand Film / Corporate Video
Associated creatives
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