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Close-up of a glossy metallic silver chain necklace featuring a hanging letter pendant against a solid dark grey background.

JOAN Creative Brand Identity 2024

About

This graphic design piece created by JOAN Creative showcases a clean, polished close-up of a metallic silver chain necklace. A distinctive letter pendant hangs from the center link, catching bright highlights against the dark neutral background. The high-contrast rendering emphasizes the glossy texture and smooth curved surfaces of the metal links. This minimal composition is part of a broader brand identity project highlighting modern typography and tactile product aesthetics.

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Background

Black Seamless

Context

Advertising Campaign