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Brand
JOAN Creative
ProjectBrand Identity

JOAN Creative Brand Identity 2024

Associated creatives

JOAN Creative
JOAN CreativeGraphic Design

Tags

neon tube lightsneon lightsneon tubeilluminated signageneon sign

Description

This video created by JOAN Creative for the Brand Identity project showcases a stack of horizontal neon tube lights mounted against a dark, textured wall. Each illuminated tube displays typography spelling out Creative, Studio, Media, New York, and London. The lighting shifts dynamically across the stacked tubes, creating a modern and industrial aesthetic. The composition centers the glowing fixtures vertically within the dark frame.