J&J Motors
Suzuki S-Cross
Brand
ProjectSuzuki S-Cross
Date
Jan 2025
Description
This commercial campaign for the Suzuki S-Cross, produced for J&J Motors, presents a focus on the vehicle’s performance within diverse environments. Moving from dense urban centres to open roadways, the film utilizes aerial drone footage to establish the car’s presence within a classic architectural setting. The execution relies on a live-action technique that prioritizes the vehicle's metallic finish against a cool, natural colour palette. Integrating bold promotional typography, the project highlights the model’s identity while navigating varying topographies. The creative was developed in partnership with the team at AdSmart from Sky.
Style
Horizontal, Commercial
Techniques
Drone footage
Industries
Luxury Automotive
Color
Slate
Background
Street
Context
TVC / TV Commercial
Associated creatives
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