Jimmy Choo

Jun 2025

The Archive - 1997-2001 is a curated fashion campaign for Jimmy Choo that highlights the brand’s footwear legacy through a series of studio-lit product studies. Photographer Eduard Sanchez Ribot and set designer Lucy Blofeld translate archival pieces into a clean, commercial aesthetic that emphasizes both material texture and structural detail. The project features a diverse selection of footwear, ranging from leopard-print stilettos and python-print boots to minimalist strappy sandals and sequined slip-ons. The imagery employs soft light and minimalist compositions to maintain a consistent visual narrative across the collection. Set design by Lucy Blofeld grounds the footwear in varied contexts, from galvanized storage shelves and polished burl wood to textured concrete and herringbone textiles. This editorial approach documentation focuses on the tactile nature of the designs, utilizing clean, commercial framing to present the brand’s history.

Vertical, Commercial, Clean

Soft Light

Footwear

Advertising Campaign