Jimmy Choo

Jun 2025

Jimmy Choo explores its design heritage with 'The Archive - 1997-2001,' a campaign capturing key silhouettes from the brand's formative years. The project documents signature footwear through a series of commercial and editorial stills that highlight material textures, from snakeskin patterns to sequined embellishments. Photographer Eduard Sanchez Ribot and set designer Lucy Blofeld maintain a consistent visual language, utilising soft light and clean compositions to emphasize the structural details of each piece. The project leans into a minimalist aesthetic, pairing archival footwear with industrial surfaces and branded packaging to create a comprehensive catalog of the collection.

Vertical, Commercial, Clean

Soft Light

Footwear

Advertising Campaign