Jimmy Choo: The Archive - 1997- 2001
Jun 2025
Jimmy Choo celebrates its legacy with The Archive - 1997-2001, a collection of imagery documenting key footwear silhouettes from the brand's formative years. The project captures archival designs through a focused studio lens, highlighting the textures, materials, and construction details of various stiletto sandals, mules, and boots. Photographer Eduard Sanchez Ribot and set designer Lucy Blofeld adopt a clean, editorial aesthetic, utilizing soft light and minimalist compositions to catalog the pieces. The series combines commercial product shots against neutral backdrops with curated still-life arrangements, emphasizing the tactile quality of snakeskin, metallic leather, and sequined embellishments.
Vertical, Commercial, Clean
Soft Light
Advertising Campaign








