Blonde model smiling while holding a straw handbag against an ocean background for Jimmy Choo Paradise Cove campaign.

Model lying on a sandy beach holding a straw hat with a ribbon for Jimmy Choo Paradise Cove campaign

Close-up of feet wearing gold sandals with knotted straps resting on a light-colored surface under warm sunlight

A pair of gold satin thong sandals resting on a pale tiled surface for the Jimmy Choo Paradise Cove project.

Model holding a red sandal on a wooden pier with ocean water and cliffs in the background

Model wearing dark sunglasses and sandals sitting by a pool at night for Jimmy Choo

A pair of light blue sandals rests beside a swimming pool on beige tiled ground in a campaign photograph for Jimmy Choo.

Model wearing a white blazer and gold sandals seated on a white lounge chair outdoors at sunset

Jimmy Choo heeled sandals resting on a tiled pool edge at dusk by Henrik Purienne

Model holding a woven straw handbag with beaded embellishments for Jimmy Choo Paradise Cove campaign

Model wearing a white t-shirt carrying a woven straw bucket bag with beaded details against an ocean background

Woman walking on sandy beach holding sandals, wearing white t-shirt and white trousers with shoulder bag for Jimmy Choo Paradise Cove campaign

Model Camille Chifflot holding a blue and white plaid shoulder bag outdoors in a portrait by Henrik Purienne for Jimmy Choo.

Model standing outdoors holding a blue and white patterned handbag, wearing a light beige dress and white shoes.

Model holding blue and white gingham handbag wearing beige trench coat and white heels for Jimmy Choo

Model standing by a pool holding a light blue bucket bag with a gold ring handle for Jimmy Choo Paradise Cove campaign.

Model leaning arms on a ledge with a red and white checkered bucket bag by Jimmy Choo against an ocean sky background.

Model wearing a denim shirt and jeans sitting on rocky beach under clear sky for Jimmy Choo Paradise Cove campaign

Model in a white t-shirt carrying a beaded shoulder bag by a coastal body of water for Jimmy Choo.

Jimmy Choo Paradise Cove 2026

About

For its latest seasonal push, Paradise Cove, Jimmy Choo leans into the quiet sophistication of high-end leisure, capturing the essence of a sun-drenched escape through a refined lens. The campaign serves as a masterclass in fashion editorial minimalism, prioritizing the tactile quality of the brand’s offerings against a backdrop that feels both aspirational and grounded. Photographer Henrik Purienne masterfully employs a mix of natural light and high-contrast, hard light to draw out the intricate textures of the collection, from the metallic sheen of signature flat sandals to the heavy, artisanal beading on woven straw accessories. Stylist Ben Perriera anchors the visuals in a palette of clean, neutral tones—crisp whites and soft greys—that allow the intricate craftsmanship of the footwear and handbags to take center stage without the distraction of ornate staging. With Camille Chifflot fronting the imagery, the project exudes a sense of effortless, sun-soaked elegance, trading complex narratives for a focused, commercial appeal that resonates with the modern traveler. By shifting between soft, even illumination and more dramatic, directional shadows, the creative team successfully crafts a sensory experience that feels simultaneously intimate and vast, effectively positioning these accessories as the definitive staples for a life spent in pursuit of the horizon, perfectly encapsulating the brand's enduring commitment to luxury and impeccable design detail.