Jems Brand Identity 2021

Description

Three vertical mobile phone mockups display a cohesive brand identity project for Jems. The left screen features a solid coral-orange background with bold white typography stating a quote and featuring Whitney Geller. The center screen shows a candid photograph of a person carrying a child outdoors against an architectural backdrop, layered with stylized typography and graphic annotations. The right screen presents a soft, pale gradient background with a glowing heart illustration, geometric circular line work, and brand messaging. The entire composition utilizes clean layout structures, custom typography, and a modern aesthetic reflecting comprehensive digital design systems.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Vector, UI illustration

Industries

Apps & Digital Platforms

Color

Background

Solid Colour

Context

Digital / Display Advertising