JD Sports US, Nike: Money At
Brands
Date
Jun 2024
Description
Money At is a collaborative motion project for JD Sports US and Nike, featuring creative direction by Translation and an original track by Flyana Boss. The piece channels an energetic, surreal aesthetic through a series of shifting digital perspectives. Built as an immersive visual showcase, the production utilizes 3D render and CGI techniques to construct a vibrant, otherworldly landscape. The animation is defined by its saturated neon palette, characterized by deep purple and green hues that guide the viewer through an abstract, high-motion environment.
Style
Horizontal, Action, Cinematic, Neon
Techniques
Animation, 3D render / CGI
Industries
Background
3D Rendered Scene
Context
Brand Film / Corporate Video
Associated creatives
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