JCT600
Jan 2021
Brand
ProjectJan 2021
Date
Jan 2025
Description
To mark its 75th anniversary, JCT600 released a commercial film highlighting the brand's expansive vehicle selection and digital browsing experience. The spot navigates between intimate domestic settings and the modern architecture of the dealership showrooms. Developed with AdSmart from Sky, the project utilizes live-action technique and drone footage to capture the scale of the showroom floors alongside the personal nature of the selection process. The film focuses on the transition from research to showroom, emphasizing the dealership's long-standing presence in the automotive market.
Style
Horizontal, Commercial, Clean
Techniques
Drone footage
Industries
Luxury Automotive
Color
Pure White
Forest Green
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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