Jade Thirlwall

It Girl

Brand

Date

Jan 2025

Description

The music video for Jade Thirlwall's 'It Girl' presents a stylized exploration of performance set against the clean, deliberate backdrop of a ceramic-filled showroom. Produced by Riff Raff Films for Sony Music UK, the project integrates surveillance-style camera angles with live-action technique to contrast the artist’s aesthetic with a clinical environment. Directors and creative leads utilized a blend of documentary framing and vertical compositions, shifting between objective observation and staged movement. Post-production work from OPM London and support from OkayStudio London ground the project in a specific visual language, emphasizing a refined, cinematic finish throughout the production.

Style

Documentary, Vertical, Cinematic, Clean

Industries

Music

Color

Jet Black

Pure White

Crimson

Background

Showroom

Context

Music Video