Jade Thirlwall’s 'It Girl' music video leans into a blend of surveillance-style camera angles and curated showroom aesthetics. The film centers on a performance-led narrative, capturing the artist in a controlled, interior environment defined by shelves of ceramics and plates.
Produced by Riff Raff Films for Sony Music UK, the project utilises a mixture of documentary and cinematic techniques. The visual execution incorporates live-action techniques, leaning into a vertical framing that shapes the viewer's focus throughout the piece.
