This alcoholic beverage campaign for Tanqueray, titled SJP, centres on a cinematic journey featuring Sarah Jessica Parker. The actress navigates a series of illuminated doors within a minimalist, dark soundstage environment.
Throughout the live-action production, the visuals leverage a high-contrast palette, accentuating the protagonist’s vibrant green wardrobe against reflective panels. The project features post production and VFX by OkayStudio London, contributing to the clean, vertical aesthetic.
