Jacques Marie Mage
Patti Smith For Jacques Marie Mage 2025 Collection
Brand
Date
Oct 2025
Description
The 2025 eyewear collection from Jacques Marie Mage features musician Patti Smith in a series of portraits. Photographed by Ethan James Green, the campaign highlights the bold acetate frames through high-contrast monochrome imagery. Dara provides fashion direction for the collection, pairing the eyewear with relaxed tailoring and structured outerwear. The production leans into a minimalist aesthetic, utilizing soft directional light to emphasize the textures of the apparel and the silhouette of the frames within a stripped-back interior setting.
Style
Horizontal, Commercial, Monochrome
Techniques
Soft Light
Industries
Eyewear
Color
Jet Black
Off-White
Context
Advertising Campaign
Associated creatives
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