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IT TAKES TIME

Brand Identity
Brand
IT TAKES TIME
ProjectBrand Identity
Date

Aug 2025

Description

IT TAKES TIME, a Berlin-based creative production company, developed its brand identity through a minimalist and highly structured visual language. Designed by Moritz Kreul, the system balances serif typography with abstract organic shapes to establish a refined, professional presence across both print and digital assets. The brand identity leans into a clean, monochromatic color palette, utilizing grainy textures and high-contrast layouts. This aesthetic extends from physical touchpoints, such as branded apparel and industrial equipment labeling, to a fully responsive website and mobile interface. The project incorporates motion graphics to animate the central organic logo mark, maintaining a consistent graphic tone throughout its commercial applications.

Style

Horizontal, Clean, Minimalist

Techniques

Typography

Color
Jet Black

Associated creatives

Moritz Kreul
Moritz KreulGraphic Design
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