Logo
Grey plastic storage crate with a label reading Set: I.T.T. Cables & Adapters against a white background
Browser window showing IT TAKES TIME brand identity website with typography and photographic floating image cards
Text graphic reading IT TAKES TIME next to a black organic shape on a textured orange gradient background.
Website mockup interface displaying brand identity layout with centered text box for IT TAKES TIME
Charcoal grey hoodie shown from front and back displaying a small chest patch and a large white abstract graphic design on the back.
A black organic shape logo above serif typography reading IT TAKES TIME on a light textured background.
A laptop displaying the IT TAKES TIME brand identity website designed by Moritz Kreul against a plain background
Three smartphones displaying the mobile website layout and branding for IT TAKES TIME on a light background.
Triptych of three graphic design layout boards featuring the IT TAKES TIME brand identity by Moritz Kreul on dark background
Grey plastic storage crate with a label reading Set: I.T.T. Cables & Adapters against a white background
Browser window showing IT TAKES TIME brand identity website with typography and photographic floating image cards
Text graphic reading IT TAKES TIME next to a black organic shape on a textured orange gradient background.

IT TAKES TIME Brand Identity 2025

About

IT TAKES TIME, a Berlin-based creative production company specializing in film and photography, presents its comprehensive brand identity system designed by Moritz Kreul. The project establishes a cohesive visual language through a series of minimal, clean graphic assets that bridge digital interfaces with tactile, physical brand applications. The system utilizes a sophisticated typographic hierarchy, pairing elegant serif fonts with functional, structured layouts. Central to the identity is a recurring abstract organic logo mark that appears across both static print media and dynamic motion graphics. This central motif is adapted for diverse touchpoints, including UI illustrations for web and mobile platforms, apparel, and production equipment labeling. Techniques such as vector illustration, grainy texturing, and motion graphics are employed to build an aesthetic that is both functional and artistic. The identity maintains a monochrome palette across various commercial materials, ensuring a consistent brand presence.

Brand

IT TAKES TIME

Credits

Moritz Kreul
Graphic Design

Styles

HorizontalCleanMinimalist

Techniques

Typography
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