Self Service: INTO
Brand
Date
Oct 2026
Description
Self Service features INTO, a fashion editorial project captured through the lens of photographer Alasdair McLellan. The series leans into monochrome palettes and clean, high-contrast aesthetics to showcase seasonal textures and structured silhouettes. The project features casting by Julia Lange, with styling led by Marie Chaix. HMU support includes hair styling by Tom Wright and makeup by Satoko Watanabe. The imagery captures a mix of stark architectural environments and natural outdoor settings, utilizing analogue film and natural light to emphasize the layering of garments and fabric detail.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Natural light
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign, Editorial
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