Intel Start Here 2024

About

Intel’s corporate brand film, Start Here, maps the expansive reach of computing power through a study of global logistics and scientific research. The project leans into a clean, cinematic aesthetic, pairing live-action technique with 3D render and CGI to bridge the gap between industrial operations and human discovery. Developed in collaboration with agency partners VMLY&R and production service Catch+Release, the piece sequences through environments as varied as container ships, medical imaging labs, and automotive testing facilities. The narrative utilises slow motion and drone footage to emphasise the scale of modern data analytics, framing Intel’s technological infrastructure as the underlying force behind these diverse fields.