Intel’s 'Letting Go' is a commercial production that captures the persistence of human endeavor through a series of focused vignettes. Produced by GREATERGOOD, the film transitions from the tentative movements of a child in a swimming pool to the intensity of combat sports and physical rehabilitation.
The project leans into a live-action technique, utilizing low-key lighting and natural tones to maintain a grounded aesthetic. By highlighting moments of exertion and endurance, the narrative emphasizes the physical process of growth and recovery, framed through cinematic, grainy visuals.