Intel
Letting Go
Brand
ProjectLetting Go
Date
Jul 2026
Description
Intel’s 'Letting Go' is a cinematic commercial spot that explores the intersection of personal perseverance and athletic discipline. The film traverses multiple training environments, from the quiet focus of an indoor pool to the high-intensity atmosphere of a boxing ring. Produced by GREATERGOOD, the piece utilizes a moody, raw visual language. Through atmospheric lighting and cool-toned color palettes, the project highlights the physical rigor of sports training while maintaining a grounded, live-action technique throughout the narrative.
Style
Horizontal, Cinematic, Moody, Raw
Industries
Fitness
Color
Sky Blue
Charcoal
Background
Outdoor Pool
Context
Brand Film / Corporate Video
Associated creatives
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