Intel
Letting Go
Brand
Date
Jul 2026
Description
Intel explores themes of athletic perseverance in the commercial film Letting Go, a piece that documents the physical intensity of training across multiple sports. The project transitions from the focus of a swimmer in an indoor pool to the raw discipline of boxers and gymnasts at work. Produced by GREATERGOOD, the film leans into a cinematic, moody aesthetic. Through the use of atmospheric lighting and cool, muted tones, the work captures the solitary nature of growth and the commitment required for professional training.
Style
Horizontal, Cinematic, Moody, Raw
Industries
Fitness
Color
Sky Blue
Charcoal
Background
Outdoor Pool
Context
Brand Film / Corporate Video
Associated creatives
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