Intel

Dec 2024

Intel explores the intersection of hardware performance and artistic expression in 'Intelligent Sounds,' a collaborative project with producer Flume. The film highlights the processing capabilities of modern tablets by demonstrating the creation of bespoke digital instruments, framing the technology as a practical utility for professional musicians. The production leans into a moody aesthetic, utilizing low-key lighting and atmospheric haze to establish a sharp, industrial tone. With a cinematic approach to pacing, the film captures the build-up of the creative process within a stark warehouse environment. The project was developed by agency Droga5 ANZ, part of Accenture Song.

Horizontal, Cinematic, Moody, Matte

Consumer Electronics

Warehouse

Brand Film / Corporate Video