Intel: Intelligent Sounds
Brand
Date
Dec 2024
Description
Intel presents 'Intelligent Sounds,' a collaborative project with producer Flume that highlights the processing capabilities of modern tablets. The campaign features a sequence of specially engineered instruments, positioning the hardware as a central tool for creative production. Developed by Droga5 ANZ, part of Accenture Song, the film utilizes low-key lighting and atmospheric haze to establish a focused, technical aesthetic. The narrative unfolds within a moody industrial setting, using live-action technique to contrast minimalist typography against the raw, cinematic environment of a warehouse space.
Style
Horizontal, Cinematic, Moody, Matte
Industries
Background
Warehouse
Context
Brand Film / Corporate Video
Associated creatives
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